Matisse Credit Solutions

[Conceptual Brief]- In a world of corporate and flat branding we see an opportunity to expand the stylistic world of financial brand identity. Working with the image of Matisse credit solutions we wanted to embrace the ethics of the proposed business.

The namesake of the brand is that it is influenced by Matisse, the famous painter and sculptor. This is in reference to creative and effective solutions for financial purposes, we found that the world of financial branding is so serious and hard cut, this can be scary to the regular person seeking advice, we want to bride the cap between professionalism and approachability. Working on the branding with the businesses ethics and their key words of trust, professionalism but approachability was something we were very conscious of when developing the brand identity.

Something we also greatly considered was how this logo will be used across all legal stationary, letterheads, email footers ect. This brand works well across applications as the secondary logo of the leaf alone as well as the full logo with text beside also! We have considered colours and the associations of the psychology behind it as well as the level of trust that the brand holds. We believe that the Credit solution and finance industry is an amazing space for some impactful brand identity! We look forward to investigating this more!

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