Sage and Sparrow.
(Concept Brief)
Professional seasonings to your doorstep, a mail ordered seasoning service at the touch of a button.
The “At Home chef” and the “student chef” is a concept becoming an increasingly popular and comfortable concept with the convenience and resources now available to help virtually anyone learn how to cook. This leaves room for a more convenient and readily available source of ingredients. There are a lot of the vegetables-to-your-doorstep subscriptions however our client saw room to do this but with dried herbs and spices.
These packs of spices can be used to refill pots, jars and containers, removing the need for single use containers. Their vision details the spices singularly on sale as well as packs, regional and seasonal combinations as well as packs for marinades, brines and even Kimchi fermentation mixes. The aim is to provide seasonings for the experienced and the beginners too.
The access and ease of use is important for their vision as well as having a minimal impact on the environment with the service as the mailing subscription industry is a massive contributor to waste. We worked with the client to opt for sustainable resealable pouches, recyclable boxes and tape with water activated adhesive, this allows the full product to be recycled and helps the customer know that they are shopping sustainably.
The company wanted to present the brand as homely and friendly whilst still allowing for the knowledge and expertise to be communicated. We elected to use Kepler as the type due to its friendly and fun style whilst still maintaining professionalism and legibility. In the colours selected we used a Sage colour but through feedback we darkened this colour to be warmer and fit in with the rustic styling of our research phase. Working through the project side by side with the Sage & Sparrow Team we have established a brand identity that can span social media platforms, packaging and marketing materials too with hopes to develop a visually engaging E-commerce platform.
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