Moss & Twine

(Concept Brief)

When Moss & Twine decided to make the move to open a shop in Worcester City Centre, just in time for Valentines Day, it was the perfect time to have a refresh!

The owner wanted a bold and elegant identity that targeted at the younger (25 - 45 year old) audience. By using bright Pink, Green and Yellow tones throughout the identity and advertising, it stands out from other stores in the area and is eye catching whilst walking down the street. A handwritten style logo was used to show the person behind the brand, and that they take time to make each bouquet unique to the customer.

We gave advice towards packaging choices that are easy to recycle and better for the environment than the standard plastic wrap. The bouquets are wrapped in strong brown paper and sealed with branded recyclable stickers that are eye catching and show off the shop whilst customers walk down the high street.

Valentines Day Campaign

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