DEV HAY-Brand identity

Dev Hay is an independant young business in the heart of Worcester, an app development studio who wanted to create a fresh and exciting brand identity with the Inka Creative Studio Team. We were more than happy to help with a few meetings and feedback sessions we came up with the following brand identity.

The Process

In discussion and getting to know the client it was so important to learn about the messaging that he wanted behind his brand, what are the motivations and what drives the company to do what it does. In this discussion we realised it was the passion for Development, but without the aggressive or often intimidating style of som existing companies.

We opted for a rounded logo mimicking that of a computer processing chip, a rounded letter shape with in making use of negative space and clean curves throughout. One of the biggest decisions in this project was the colours our client wanted, this communicates the energy and welcoming of his brand to possible clients a calming and soothing blue gradient seemed to the trick.

The client has received excellent feedback from their peers and the identity has been applied well across all applicable platforms with seeming success. We thoroughly enjoyed working with the Dev Hay team in the creation of this excellent little project and we look forward to what they achieve in the coming years!

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